Your Mission Statement can be the most significant piece of your company's identity - both externally and internally. It contains the words that create the understanding of why the company exists. It is the compass that guides and influences the direction of your company, working to deliver on its value proposition - the promise made to the public.

Contrary to what many executives believe, the most significant and purposeful mission statements are not developed in the board room, marketing agency/department, or solely at the C-suite level. Truly, the best mission statements are debated, discussed, and created in Mission Statement workshops that include a spectrum of multi-level employees from each department in the company.

A Mission Statement workshop that includes participants from all departments can have several positive effects on a company's culture and atmosphere. By involving representatives from different departments, the workshop can promote collaboration,...