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Social Media: The Coke Bottle of the Modern World

In the 1980 classic film *The Gods Must Be Crazy*, the peaceful rhythm of a remote African bushman village is shattered when an empty Coca-Cola bottle mysteriously falls from the sky (actually thrown from a single-engine plane flying above). For a community that lived in harmony, sharing everything and having no concept of personal ownership or competition, the sudden appearance of this foreign object brought unexpected turmoil. What was once a tranquil, cooperative society became a battleground for possession, sparking jealousy, conflict, and a desire for something none of them had ever needed before.

Today, social media mirrors this disruptive force. Like the Coke bottle, it has fallen into our lives seemingly out of nowhere, offering great potential but also unsettling our sense of peace, connection, and self-worth.

The Pre-Coke Bottle Harmony

The bushmen in the film lived a simple, harmonious existence. They had no notion of time as we understand it, no possessions, and no sense...

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